LUCKY LAB COFFEE
Courtney and Ron Lunan approached us for help to formalize their vision for a stylish high-end mobile coffee truck. Armed with a strong identity system by Braizen, we walked them through a design process that included multiple exercises meant to clarify their dreams for their fledgling small business.
The resulting Lucky Lab Coffee truck, a revamped and modified step van, has a reclaimed wood awning system and a matte wrap the color of black coffee. The truck opens on two sides to provide the outdoor café feeling that Courtney was after, while the interior finishes feel more brick-and mortar than mobile: custom steel and wood cabinetry and countertops, industrial cage and gooseneck lighting, and custom automotive-grade wall covering by Abnormals Anonymous in Lucky Lab's signature icons.
Currently roaming the streets of Austin, TX, the Lucky Lab truck does daily coffee service as well as private events.
Photography by Jen Dillender